Elevate

06 · Interactive Real-Time 3D Architectural Experience & Virtual Showroom

Elevate

Role

Lead Real-Time 3D & Unreal Engine Developer

Engine

Unreal Engine 5, Pixel Streaming, Blender, CAD / Datasmith Pipeline, Lumen & Real-Time Lighting

Platform

Delivered (Browser-Based Cloud Streaming)

Team

Team of 3

Gallery

Elevate - Walkthrough

Elevate - Feature Reel

01

Project Overview

Elevate (developed for Elevate by Ira) is a real-time 3D interactive property exploration platform built in Unreal Engine 5. Moving beyond static architectural renders, the project transforms an entire luxury villa development, multi-room interiors, and a community clubhouse into a fully explorable virtual environment streamed directly to standard web browsers.

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02

My Role & Core Responsibilities

Leading a focused three-person team across a strict three-month production timeline, I owned the end-to-end technical and spatial pipeline:

  • Converted raw 2D CAD drawings, architectural floor plans, and reference renders into optimized, real-time 3D environments inside Blender and Unreal Engine 5.
  • Designed the interactive navigation controller, camera transition systems, and UI hotspots allowing users to seamlessly move between macro master-plan views and first-person interior walkthroughs.
  • Directed the real-time lighting, PBR material authoring, and optimization pass to target 4K resolution at a smooth 60 FPS over web-based streaming.

03

From Idea to Implementation (Behind the Scenes)

The goal was to apply game-level spatial design and Unreal Engine 5 rendering fidelity to high-stakes real estate visualization. Starting from flat architectural CAD files, we reconstructed the villa layouts and clubhouse geometry in Blender, cleaning up non-manifold meshes and establishing clean UV lightmap channels before importing into UE5. I then designed the user journey like an intuitive exploration game, placing visual focal points, lighting gradients, and smooth camera rails so non-gamers could effortlessly explore every room from a web browser.

04

Key Challenges & How I Solved Them

Challenge 1: Hitting a 4K, 60 FPS Performance Target Across Full Villa Interiors & Exteriors

The Problem: Architectural CAD models contain millions of polygons, high-resolution glass reflections, and complex interior lighting that can easily cripple real-time frame rates, especially when streamed to a browser.

The Solution: I implemented an aggressive optimization pipeline combining Nanite virtualized geometry for static architectural meshes, custom lightmap and Lumen reflection tuning, and zone-based level streaming between the exterior master plan, individual villa interiors, and the clubhouse. Unseen interior furniture and high-cost shaders are dynamically culled when the user is in exterior orbit mode, locking in smooth 60 FPS performance.

Challenge 2: Designing Zero-Friction Navigation for Non-Gaming Users in a Browser

The Problem: Traditional WASD + mouse look controls often frustrate real estate buyers and executives accessing an interactive build on laptops or tablets.

The Solution: I engineered a hybrid point-and-click and orbital camera system with automated collision avoidance and cinematic spline transitions. Users can click any room tag or floor plan node to glide smoothly into position without getting stuck on doorframes or furniture, while still retaining full 360-degree look-around control at every vantage point.

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